These are links and downloads to some of my written output, along with a reference to the project briefs. At the bottom you will find client endorsements.
Location Live is the UK’s leading online platform for searching and booking brand promotion ‘experiential’ space. I was tasked with writing descriptions for their entire portfolio of locations (350) and related spaces (1,250) ranging from Crown Estate
properties to outdoor summer festival venues, UK-wide and in Europe.
In addition, I provided the narrative for their 2022 and 2023 annual industry reports.
The new brand owners asked me to create new pages for the brand identity including ‘About Us’ and ‘About You’ pages, descriptions of materials used , the manufacture process, a sustainability message and supporting blogs, as well a revitalised handbag descriptions.
I work in partnership with a website developer who works with sole traders, authors and companies of all sizes.
I was expressly tasked with explaining why websites are needed, why ongoing maintenance and support packages are essential, and why integrated marketing plans make the difference between website failure and success.
The brief was to create an information portal on tax and investments for a UK IFA with solutions presented as clearly as possible.
This involved me researching UK tax laws and familiarising myself on investment vehicles, trusts and statutory allowances. I wrote all content and provide the site with new articles on an ongoing basis.
A heritage gold club with 120 year of history needed a facelift and better functionality.
Most important was to refresh tired wording with a better call to action.
The brief extended to preparing press releases and an email marketing plan.
I had a white-board brief to create emotive text and ‘mood boards’ for a new whisky mixer to capture its USP.
My task was to capture the essence of the drink in words and its relationship with whisky.
No materials or straplines were were provided as the drink was still under development.
My role was to write an annual report for the UK’s leading brand-promotion space procurer and reverse the narrative of their in-house materials for B2B consumption.
(1994)
I was tasked by a Tokyo-based firm of financial advisors with drafting a brochure for a flagship principle-protected fund launch.
My background as an authorised financial adviser proved useful.
(2001-2003)
A Gibraltar-based investment banking operation was launching a number of
capital-guaranteed absolute return funds (hedge funds). I was contracted to write the brochures using the technical term sheets.
My own experience in investment banking enables me to cut through the jargon.
The founders of a Hong Kong-based start-up asked me to revamp their packaging and write flyers for the product range along with use and care booklets. This was followed by a capital raising proposal.
A New Zealand start up need text for packaging and brochures. I liaised with the NZ government body funding development and the university conducting the research to pull together a coherent message for its retailing.
I was next contracted to write a business plan and investment proposal.
These are marketing support articles I have written for various magazines and for my 2017 and my 2020 books on Alexander the Great.
More articles can be found on my academia website here:
Our 100-year-old club tasked the writing and building of our new website to Wordvoice and Brilliant Little Business. Not only was the website superior in look and functionality to our old site, but the wording was refreshed, modern, and more user friendly. They worked in a very systematic manner which helped us develop our thoughts. We would not hesitate to recommend them.
I recommend David to anyone needing creative content written for their website. We have worked on a number of projects and he has an ability to make complex sentences simply and key messages succinct.
My own website was written by him and has seen an increase in traffic, enquiries, and clients since.
We had a new concept and text needed to be concise and catchy and that is what he provided us with as well as advice and feedback on our packaging.
We used him on all subsequent product launches.
