Questions are welcome

Answers are free

I hope these commonly occurring questions and answers prove useful. If you have other queries feel free to ask; you can contact me here

Coach answering questions in a work meeting

I have been writing commercially for businesses since the late 1990s. Some were companies I founded, others I was associated with. Freelancing my experience is more recent; it supplements my income as a published author and I take it just as seriously.

Yes, I encourage face-to-face communication where possible. We can even meet in person, subject to your location. I am based in SW London, TW9. There is no cost or obligation until we agree the terms of business and sign an Agreement (see ‘How I Work’ here and my Agreement here).

Yes, I like working with start-ups and small businesses. I’ve been there myself and admire enterprise and creativity and the risk-taking of starting out. I do have minimum fees which can be found here but I endeavour to be a reasonable as I can with tight budgets.

Almost anything at all that doesn’t require an unrealistic level of expertise. My clients to date include: financial institutions, mortgage advisers, medical companies, history magazines and websites, builders, heritage branding advisors, golf clubs, fitness instructors, website creators, new business entrepreneurs, spirits companies and lifestyle magazines. This often involves researching their industry and the related products and services.

Talk to me; again, there is no cost or obligation at this stage. My aim is to help you articulate exactly what needs to be done, whether its brand-new copy, polishing existing wording, scattered material needing organising, or a project being created from scratch. Don’t be scared to fire your thoughts to me using the contact page

Of course! Many of my clients lacked confidence to even put open to paper (or key to keyboard), which meant I had to work from a bank page. So I welcome ‘first drafts’ and ‘platform text’ to draw from. This provides me some direction and helps me interpret your brief.

Yes, a lot of work comes to me this way, especially when clients are rebranding or evolving their image, without needing totally original material. New business are often founded on a pyramid of existing good ideas which simply need a fresh voice.

Enjoying the creative process is essential to a successful outcome, as well being the motivation for getting a project across the line on time. Of course, some projects are more challenging than others and deadlines demand self-discipline. I enjoy working with clients who respect my time and work as much as I respect theirs.

Not often, but yes. I won’t take on work I feel is unethical or linked to illegal activity. And if a client cannot provide a clear brief and transparency on who they are, I am unlikely to accept a project. I try to remain flexible enough to work with all types of industries and clients, but sometimes is simply best for both parties if I say ‘no’.

Yes, I have to. Fundamental to being trusted by clients is keeping up my end of the bargain, which includes completing work on time. If there is a quirk in the brief which needs more discussion, or an unforeseen delay on the horizon (perhaps due to late receipt of materials), I will flag it as soon as possible so that all schedule expectations are managed.

Yes. You can check my identity via links on Amazon and various online booksellers to my published books. I have provided some of these on the ‘about me’ page, but a simple online search will turn up more.

Yes. I invoice in my own name via Paypal (for Paypal or credit card payments) or from Revolut Bank, headquartered in London, for bank transfers, and I provide receipts for all payments.

Yes. I was born and raised in London.

Yes; once you have paid in full for the work, you own the rights to the material. I may ask you for permission to link to it for own my marketing purposes.

Frankly, there are overlaps and definitions are often blurred. But if we imagine proofreading and copy editing are done by word ‘accountants’, then a creative content writer is an ‘artist’. Here is some further clarity as each relates to my work as an author:

Proofreading is about dotting the ‘I’s and crossing the ‘T’s when checking spelling and punctuation. Proofreaders don’t comment on creative content or style, their job is to correct grammar.

Copyeditors additionally check for consistency in style and syntax, as well as highlighting conflicts, repetition or ambiguity. While they do fact-check, they don’t originate the content or focus on style and structural creativity.

Creative content writers ‘create’. They develop the style and personality of communication, as well as framing the words in a textual layout for maximum impact. Straplines, hooks and calls-to-action all start here. To read more click here 

Creative content writers don’t proofread or copyedit anyone else’s work. But they are responsible for their own.