But don’t get lost in the cloud.
I have written content for many websites and this is what I advise:
Website wording works in reverse:
benefits precede features, propositions precede explanations.
It’s a bit like fishing:
hooks must bite before lines can reel the catch in.
Browsers also read vertically as well as horizontally. So overall layout will impact their response.
We all have something to say.
But time is short.
Websites have 3 seconds… to grab… keep… convert.
So words must be precise and speak to robots as well as humans.
Web surfers don’t want to read.
They want to know.
And assume no one cares. So you need to make them.
One boring line, one tongue-twisting sentence and they’re off.
Don’t talk like an accountant; don’t list features like a manual.
Weave a story into your pitch and appeal to human desire.
Tell them why they want it, need it, and cannot do without it.
You don’t have to close the sale, just make them yearn to know more.
The eye roves read up and down as well as sideways.
The density of a page is also immediately registered.
So break it up and spread it out with these.
headers straplines quotes bullets
dos and don'ts did you knows? why you should…
images icons videos diagrams
You are paying 24-hour rent for your website domain, so use its 24/7.
Bolt-on an automated emailing marketing plan (see how, click here)
Capture email addresses with a unique offering.
Then work the leads with automated blogs and offer reminders.
Make sure you are ‘search engine optimised’ (SEO).
With meta tags and H1 and H2 headings commanding attention.
And page titles that reflect key searches.
Because good words need loud voices to be heard.
To get a quote for writing your website, click here.
If you prefer to direct me towards your existing site, you can contact me here adding useful background detail.
I’ll take a look at what you have before we speak in person.
Because your word is your voice