Revitalising heritage brands
A heritage brand has a history and a great story to tell. It’s a vintage that resonated in its heyday. But every brand needs nurturing so it can evolve with time.
The Wide Target Audience Challenge
There is no wider ‘target audience’ challenge for a content writer than in the realm of corporate communications and investor relations.
Reflections of a Content Writer – Part 1
Your position in the financial sector is truly global, even if physically you aren’t. Because virtually you are. It’s no longer sufficient to target a ‘local’ audience or a ‘traditional’ client base.
Because your word is your voice