You know how to roll it out.
With a website to promote it and smart business cards.
There’s only one thing holding you back: you’re speechless.
You ‘feel’ it better than you can say it.
This is not unusual; ‘feel’ and inspiration are products of the imagination.
But they need to be written down to be shared and promoted.
So team up with a wordsmith to get those feelings into words.
Here is what I advise.
Remember, no one likes to be lectured. They like to be engaged.
Seduce leads and clients into wanting to know more.
Keep their mind wondering; keep their interest growing.
We all know someone who says too much; we don’t listen anymore.
Avoid falling into that trap and being tempted to oversell.
Don’t promise what’s unlikely and be consistent in your message.
Keep focused and to the point.
Help them make a decision quickly.
People want to be persuaded; they don’t like to feel unsure.
Don’t try too hard; true confidence is relaxed.
Too many adjectives are annoying, too many superlatives suspicious.
But avoid lazy words that don’t work at all.
Get inside their head; it’s not about what you want to hear.
Use language in their comfort zone, not your favourite expressions.
Remember who’s the buyer; don’t get lost in the selling process.
A controversy picks up ears; a sense of humour brings a smile.
Sprinkle them strategically to challenge their comfort zone.
You will appear more approachable with opinions that matter.
Bounce ideas off your content writer; get a second opinion.
No one is truly lost for words: we all have our own vocabulary.
You may simply be unsure how to arrange it or put it into action.
You should be proud to showcase your products and services. So, say it well, say it clear, say it smart. And say it in a way that works
WORDVOICE provides the answer.
Click here to have the final word.