You may be an established company, a hungry entrepreneur, or an innovative sole trader. Or you may have been tasked with a totally new project outside of your comfort zone.
Whatever the challenge before you, you are going to have to negotiate with words.
No matter how slick your website, how stunning your visuals, or how charming your voice, written words must back them up. They have the final say.
There are many reasons why businesses need objective and dispassionate creative content writers to help them express themselves:
These have all formed the starting point for my work with different clients. I learned a lot along the way: